Untitled Document
Untitled Document

About Lisa

Pinnacle Choice Wines

I am an NWA-based wine consultant with more than 25 years of experience in the food and beverage industry. My passion and expertise is in the ever-changing wine, food, and travel industries.

Never one to settle for doing just one thing in the wine industry, my varied and wide-reaching background makes me an ideal consultant and expert specializing in wine writing, education, marketing, menu placements, and beverage management. I am detail-oriented, quick to respond, open to collaboration and communication, and eager to tell stories.

I received my start in the wine industry back in the late '90s managing the wine department for Bristol Farms in Rolling Hills Estates, California. This sparked my passion for the Wine & Spirits industry.

Lisa Dawes, Wine Consultant

Lisa Dawes, Wine Consultant

I went on to be an Outside Sales Representative for several different California Wine Companies in Southern California. Recently, I moved back to my Missouri roots where I went on to work for a Kansas City Distributor.

Throughout my career, I have consulted to every segment of the industry including restaurants, hotels, resorts, wine and spirits retailers, and country clubs.

Specialties include wine & food pairing, winery representation, private events, wine dinners, staff training, creation of seasonal cocktails, wine & cocktail list development, wine judging, marketing of wine & beverage related businesses, wine tastings, wine cellar education, restaurant & hotel development, and complete schematics by region.


I am so grateful for the quality of instruction at Lisa's Wine Dinner and Tasting. With every event, I learn so much more and feel utterly prepared for my next trip to Napa. Lisa is clearly passionate about wine and goes above and beyond to share her passion with all who attend.

Joseph Strickland
Kansas City, KS
★ ★ ★ ★ ★

Excellent selection of Italian wines. I chose Argiano Brunello, a wine that brings me back to my Italian roots. The atmosphere is casual and unpretentious. Thank you, Lisa, for making my first event a lasting memory.

William Carter
Naples, FL
★ ★ ★ ★ ★

The tasting experience was fun, relaxed, and very informative. If we were looking for the perfect Wine Dinner experience, Lisa Dawes hit the mark! Thanks for such an educational and memorable experience.

Cathy M.
Tulsa, OK
★ ★ ★ ★ ★

Lisa is passionate about Wine and sharing her knowledge with others. She is a true professional whom I highly recommend. If you are looking for a Wine expert for education, wine tasting or a party, look no further!

Jeff & Susan Bennett
Chicago, IL
★ ★ ★ ★ ★

This was a fantastic experience in many ways. While I’m still no pro, I have a better understanding now of wine regions abroad and have become more explorative both in wine stores and restaurants. Thanks again for all of your hard work.

Ryan Stevens
Austin, TX
★ ★ ★ ★ ★
Untitled Document Untitled Document