Country Club Wine Programs

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A Program That Answers to Members and a Board

A country club wine program has a different audience than a restaurant and a different accountability structure than a hotel. Members expect consistency and value over years, not just a good night out, and a wine committee or board expects the numbers to make sense. With 25-plus years across on- and off-premise wine sales, I build club programs that satisfy both.

This work draws on the same foundations as Wine Consulting and Wine List Development, applied to the specific realities of member-owned clubs: locker programs, member pricing structures, and reporting to a volunteer board.

Country club wine program with member cellar lockers and wine dinners

Built for the Way Clubs Actually Operate

Club programs run on longer timelines than restaurant menus and answer to committees rather than a single owner, so recommendations are built to be explainable to a board as well as effective on the floor.

Services include member pricing and markup strategy, cellar locker program design and management, member wine dinners and educational series, board and wine committee reporting, event and banquet wine programming, and staff training for dining room and banquet teams.

Programs Built for Committees, Not Just Guests

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Club engagements often include regular reporting alongside the program itself, and pair naturally with staff training for both dining room and banquet teams who serve very different member occasions.

Recommendations are built to hold up in a board meeting, not just taste good in a member tasting — clear reasoning matters as much as the wine itself.

Country Club Program Services

Member Pricing Strategy

Markup and pricing structures that balance member value with program sustainability.

Cellar Locker Program Design

Locker program setup, policies, and management for member-owned wine storage.

Member Wine Dinners & Series

Recurring wine dinners and educational series designed for a returning membership.

Board & Committee Reporting

Clear, board-ready reporting on program performance and recommendations.

Banquet & Event Wine Programming

Wine programming for weddings, galas, and private member events.

Dining Room & Banquet Staff Training

Training tailored to both everyday dining service and large banquet events.

Building or refreshing your club’s wine program?

Let’s design a program that works for your members today and reports clearly to your board tomorrow.

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