Wine Knowledge That Sells
A staff that understands what's in the glass sells more of it. With 25-plus years in the Los Angeles wine industry, I design and lead wine education programs that turn service teams into confident, knowledgeable advocates for your list.
Every session is built around your actual wine program — not a generic curriculum — so staff walk away able to talk about the bottles they'll actually be pouring, tonight.
Who Wine Education Is For
Programs are tailored to restaurants, hotels, resorts, retailers, country clubs, and private clients throughout Los Angeles, and can be delivered as a single seminar, a recurring training series, or an ongoing beverage education partnership.
Topics include grape varietal and regional fundamentals, blind tasting technique, service and stemware standards, cellar and storage best practices, food and wine pairing, and list-specific deep dives so staff can speak fluently about the exact wines on your menu.
Training That Fits Your List
Great wine list development only pays off if your staff can sell it. I build every training around your actual bottles and guests, not a one-size-fits-all class.
Wine Education Programs
Staff Training
Ongoing service and product training for front-of-house teams, tailored to your list and concept.Wine Cellar Education
Storage, organization, and inventory best practices for restaurant and private cellars.Complete Schematics by Region
Deep-dive regional seminars covering the wine-growing areas most relevant to your list.Food & Wine Pairing
Practical pairing training tied directly to your current menu and seasonal specials.Guided Blind Tastings
Structured tasting exercises that sharpen staff palates and build lasting confidence.Private Client Sessions
One-on-one and small-group education for collectors and enthusiasts building their own knowledge.Ready to raise your team's wine IQ?
Let's design a training program built around your list, your guests, and your goals for the Los Angeles market.
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