Winery Representation, Done Right
A great bottle of wine still needs the right person to open doors. As a Los Angeles based wine brand ambassador with more than 25 years in the food and beverage industry, I represent wineries the way I'd want my own brand represented — with credibility, relationships, and a genuine story to tell.
From boutique, family-owned estates to established producers looking to grow their Southern California footprint, I serve as the on-the-ground voice for your brand with distributors, buyers, sommeliers, and beverage directors across Los Angeles.
What a Wine Brand Ambassador Does For Your Winery
Brand ambassador work is relationship work. I introduce your portfolio to the buyers who matter, tell the story behind every label, and follow through long after the first pour — building the kind of trust that turns a single placement into a standing account.
Services include distributor liaison and portfolio presentations, on- and off-premise account calls, staff and sommelier education pours, market ride-alongs, trade and consumer tasting representation, competitive positioning and pricing guidance, and ongoing account management across the Los Angeles market.
Why Wineries Choose Pinnacle Choice
Three decades of on- and off-premise sales experience means I already know the Los Angeles buyers you need to reach. I bring the relationships, the tastings, and the follow-through that turns an introduction into a repeat order.
Brand Ambassador Services
Distributor Relations
Portfolio presentations and ongoing liaison work to keep your wines top of mind with Los Angeles distributor sales teams.Account Development
Direct outreach to restaurants, hotels, and retailers to secure new by-the-glass, list, and shelf placements.Staff & Sommelier Pours
On-site education pours so front-of-house teams can sell your wine with confidence and accuracy.Trade & Consumer Tastings
Representation at trade shows, walk-around tastings, and consumer events to build visibility.Pricing & Positioning
Guidance on competitive pricing strategy so your wines land at the right price point for the LA market.Market Ride-Alongs
Field visits alongside distributor reps to reinforce relationships and close new placements.Looking for representation in the Los Angeles market?
Let's talk about how a dedicated brand ambassador can grow your winery's presence with the buyers who matter most in Southern California.
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