A List Is a Sales Tool, Not Just a Menu
A wine list is the single highest-leverage piece of paper in your restaurant. Every category, every price break, every by-the-glass pour either helps your server sell or gets in their way. With 25-plus years building lists across Los Angeles, I design lists that work as hard as your kitchen does.
This is the hands-on, page-by-page build — category structure, by-the-glass selection, pricing, and the language on the page — distinct from the broader program strategy and vendor work covered under Wine Consulting.
What Goes Into a List
Every list starts with your menu, your guest, and your price point, then works backward into category structure, format — by-the-glass, half bottle, large format — and the specific bottles that fill each slot.
Services include full list builds from scratch, by-the-glass program design, category and pricing architecture, list refreshes and seasonal updates, tasting menu wine pairings, and list formatting and copywriting.
Built Around Your Menu, Not a Template
Every list is paired with staff who can sell it confidently and, where useful, direct sourcing for bottles that aren’t available through standard channels.
List Development Services
By-the-Glass Program Design
Strategic by-the-glass selection built to move volume and introduce guests to the full list.Category & Pricing Architecture
List structure and price points built around your concept and guest check average.Full List Builds
Complete list development from scratch for new openings and concept relaunches.Seasonal Refreshes
Ongoing list updates that keep the program current without a full rebuild.Tasting Menu Pairings
Wine pairings built specifically for tasting and prix fixe menus.List Copywriting & Formatting
Menu language and layout that guides guests without overwhelming them.Ready for a list that sells?
Let’s build a wine list structured around your menu, your guest, and your bottom line.
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