Retail & Wine Shop Consulting

Home / Retail & Wine Shop Consulting

A Different Sale Than a Restaurant Floor

Selling wine off a shelf is a different job than selling it at a table. There's no server guiding the guest through a list — the shelf, the signage, and a retail associate's thirty-second pitch have to do all the work. With retail management experience alongside decades in distributor and restaurant sales, I build retail wine programs around that reality.

This is retail-specific work, distinct from the on-premise focus of Wine List Development and Staff Training, which are built around restaurant and hotel service.

Retail wine shop shelf-set and inventory consulting in Los Angeles

Turning Shelf Space Into Sales

Retail wine programs live or die on turn — the wrong mix ties up cash in slow-moving inventory, while the right shelf-set and staff pitch keep product moving and margins healthy.

Services include shelf-set and category planning, inventory turn analysis, retail staff sales training, seasonal and holiday buying strategy, price point and margin structuring, and vendor and distributor negotiation for retail accounts.

Built From Both Sides of the Register

See Fine Wine Distribution

Having managed retail as well as sold to it, I know what makes a shelf move and what makes a buyer resist. This pairs naturally with Fine Wine Distribution sourcing for shops looking to differentiate their selection.

The goal is a shop that a regular customer trusts enough to ask, “what should I try tonight?” — and staff who can answer with confidence.

Retail Consulting Services

Shelf-Set & Category Planning

Shelf layout and category structure built to guide customers and move inventory.

Inventory Turn Analysis

A clear read on what's moving, what's not, and what to do about it.

Retail Staff Sales Training

Sales training built for the fast, low-guidance pace of retail, not table service.

Seasonal & Holiday Buying Strategy

Buying plans timed to seasonal demand and gifting occasions.

Price Point & Margin Structuring

Pricing tiers that balance customer value with healthy retail margins.

Vendor & Distributor Negotiation

Negotiation support for retail-specific vendor and distributor terms.

Ready to turn shelf space into real sales?

Let’s build a retail wine program with the right mix, the right pricing, and staff who can sell it.

get in touch